Hybrid Fisherman: The New Standard in Sustainable Fish Products

Vegan Fisherman: The New Standard in Sustainable Fish Products

50% Fish. 50% Plant-Based. 100% Sustainable.

The product

Hybrid the best of both worlds!

Really? Yes, we believe that sometimes the step to plant-based can be quite big, which is why we are introducing hybrid alongside plant-based. A mix of plant-based and animal-based, with which we serve a target group that still finds the step to plant-based too big. In this way, we can still make an impact together.

How?!

Together with Tipptop, who work with people who are distanced from the labor market, we ensure that after filleting the salmon, we remove the remaining salmon from the grade. This is the basis for our hybrid fish products. We extract all our ingredients and flavor from this high-quality residual flow in a natural way without additives! We add our hypoallergenic rice grain (NON-GMO), which also proved to be the ideal candidate for the metamorphosis we dreamed of and became the plant-based part of the hybrid transformation. This magical plant-based source takes on the characteristics of fish like no other!

Target Group

The “convenience generation” is the future: health, sustainability, and food safety are more important than ever before. This generation is growing up with plant-based alternatives and is very conscious about making informed choices.

However, for a large group of people, the step to plant-based is a big one. That is why we believe that by using a hybrid mix of animal and plant-based products, we can make this step possible.

By combining the best of both worlds, we retain the authentic taste and nutritional value while still taking a step towards plant-based.

We appeal to a broader target group: flexitarians, environmentally conscious consumers, and traditional fish lovers. The taste is authentic, the origin local, and the footprint minimal.