Hybrid Fisherman: The New Standard in Sustainable Fish Products

Assortment

Vegan Fisherman Shop

Vegan Fisherman: The New Standard in Sustainable Fish Products

Assortment

Vegan Fisherman Shop

50% Fish. 50% Plant-Based. 100% Sustainable.

Our Hybrid Story

The best of fish and plant-based innovation

At Hybrid Fisherman, we believe the future of seafood is hybrid.

Our products combine responsibly sourced fish with plant-based ingredients to create a new generation of seafood solutions that deliver the taste, texture and experience consumers expect, while reducing fish usage and improving affordability.

For our salmon range, we give new value to high-quality salmon meat that remains after the filleting process. Combined with our NON-GMO rice-based technology, this creates a unique hybrid product in which fish and plant-based ingredients work together seamlessly.

The result is a range of products that supports the protein transition in a practical and scalable way — without compromising on quality, flavour or performance.

Target Group

The “convenience generation” is the future: health, sustainability, and food safety are more important than ever before. This generation is growing up with plant-based alternatives and is very conscious about making informed choices.

However, for a large group of people, the step to plant-based is a big one. That is why we believe that by using a hybrid mix of animal and plant-based products, we can make this step possible.

By combining the best of both worlds, we retain the authentic taste and nutritional value while still taking a step towards plant-based.

We appeal to a broader target group: flexitarians, environmentally conscious consumers, and traditional fish lovers. The taste is authentic, the origin local, and the footprint minimal.

Less fish. More possibilities.

Same great experience.™

Hybrid Salmon

The best of fish and plant-based innovation

Our Hybrid Salmon products combine ASC-certified salmon with plant-based ingredients to create a new generation of seafood solutions.

Developed with 54% ASC-certified salmon and 46% plant-based ingredients, Hybrid Salmon delivers the familiar taste, texture and appearance consumers expect while reducing fish usage and improving affordability.

Designed for retail, foodservice, catering and healthcare, Hybrid Salmon offers a practical step towards a more sustainable protein future.

Key Benefits

54% ASC-certified salmon
46% plant-based ingredients
High in protein
Familiar taste and texture
Reduced fish usage
Suitable for retail, horeca, catering and care
Easy to prepare
Consistent quality and portion control

Available Products

Hybrid Salmon Fillet
Hybrid Pulled Salmon Hot Smoked
Hybrid Salmon Burger

Hybrid Pollock & Cod

Sustainable white fish, reimagined

Our Hybrid White Fish range combines MSC-certified Alaska Pollock or Cod with plant-based ingredients to create versatile seafood solutions for modern kitchens.

Developed with 60% MSC-certified fish and 40% plant-based ingredients, these products maintain the mild flavour, flaky texture and familiar appearance of traditional white fish while helping reduce reliance on marine resources.

Designed for foodservice, retail, catering and healthcare, the Hybrid White Fish range delivers excellent performance, attractive pricing and broad consumer acceptance.

Key Benefits